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English

Branded Interactions

Hardcover • 2015 • 1. edition

Branded Interactions

By Marco Spies

0 Ratings • 0.0 of 5

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About the book

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discover...Show more

Book details

ISBN

9780500518175

Publisher

Thames & Hudson Ltd

Published year

2015

Language

Edition

1

Original title

Branded Interactions

Format

Hardcover

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Reviews · 0

0 Ratings • 0.0 of 5

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