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English

This Is Service Design Thinking: Basics, Tools, Cases

Paperback • 2012 • English

This Is Service Design Thinking: Basics, Tools, Cases

By Marc Stickdorn

1 Ratings • 5.0 of 5

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About the book

How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes cre...Show more

Book details

ISBN

9781118156308

Publisher

WILEY

Published year

2012

Language

English

Original title

This Is Service Design Thinking: Basics, Tools, Cases

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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