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Paperback • 2012 • English
1 Ratings • 5.0 of 5
About the book
How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes cre...Show more
Book details
ISBN
9781118156308
Publisher
WILEY
Published year
2012
Language
English
Original title
This Is Service Design Thinking: Basics, Tools, Cases
Format
Paperback
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1 Ratings • 5.0 of 5