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Marketing: The Basics

Paperback • 2010 • English

Marketing: The Basics: 2nd edition

By Karl Moore, Niketh Pareek

0 Ratings • 0.0 of 5

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About the book

Explains the fundamentals of marketing and useful concepts. Includes an international range of topical case studies. Includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study.

Sales and marketing

Book details

ISBN

9780415779005

Published year

2010

Language

English

Original title

Marketing: The Basics

Format

Paperback

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0 Ratings • 0.0 of 5

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