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Thank You for Arguing, Third Edition: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

Paperback • 2017 • English

Thank You for Arguing, Third Edition: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

By Jay Heinrichs

0 Ratings • 0.0 of 5

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About the book

A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated. The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive trick...Show more

Phonetics, phonology

Book details

ISBN

9780804189934

Publisher

Crown/Archetype

Published year

2017

Language

English

Original title

Thank You for Arguing, Third Edition: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

Format

Paperback

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