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The New Rhetoric

Paperback • 2008 • English

The New Rhetoric: A Treatise on Argumentation

By Chaïm Perelman, L. Olbrechts-Tyteca

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About the book

The New Rhetoric is founded on the idea that since “argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced,” says Chaïm Perelman and L. Olbrechts-Tyteca, and they rely, in particular, for their theory of argumentation on the twin concepts of universal and particular audiences: while every argument is directed to a specific individual or group, the orator decides what information and what approaches will ach...Show more

Language and Linguistics

Book details

ISBN

9780268004460

Published year

2008

Language

English

Original title

The New Rhetoric

Format

Paperback

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