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Stop Selling and Start Leading

Hardcover • 2018 • 1. edition

Stop Selling and Start Leading

By James M. Kouzes, Barry Z. Posner, Deb Calvert

0 Ratings • 0.0 of 5

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About the book

NAMED THE #3 TOP SALES BOOK OF 2018!Make extraordinary sales happen! In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer's journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them -- and more li...Show more

Sales and marketing

Book details

ISBN

9781119446286

Publisher

John Wiley & Sons Inc

Published year

2018

Language

Edition

1

Original title

Stop Selling and Start Leading

Format

Hardcover

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