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Hardcover • 2018 • 1. edition
By James M. Kouzes, Barry Z. Posner, Deb Calvert
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About the book
NAMED THE #3 TOP SALES BOOK OF 2018!Make extraordinary sales happen! In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer's journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them -- and more li...Show more
Book details
ISBN
9781119446286
Publisher
John Wiley & Sons Inc
Published year
2018
Language
Edition
1
Original title
Stop Selling and Start Leading
Format
Hardcover
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