About the book
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of n...Show more
Book details
ISBN
9780826448255
Published year
2008
Language
Original title
Yield Management strategies for the service i…
Format
Paperback
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