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Technology Entrepreneurship Bringing Innovation to the Marketplace

Paperback • 2020 • English • 2. edition

Technology Entrepreneurship Bringing Innovation to the Marketplace

By Natasha Evers, James Cunningham, Thomas Hoholm

1 Ratings • 5.0 of 5

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About the book

This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technologi...Show more

Book details

ISBN

9781352011173

Publisher

Macmillan Education UK

Published year

2020

Language

English

Edition

2

Original title

Technology Entrepreneurship Bringing Innovation to the Marketplace

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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