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Hardcover • 2010 • English • 1. edition
1 Ratings • 5.0 of 5
About the book
A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with "X-problems"- tough new challenges that present massive innovation opportunities, but also risks. Thriving in a worl...Show more
Book details
ISBN
9780470482193
Publisher
John Wiley & Sons
Published year
2010
Language
English
Edition
1
Original title
Innovation X Why a Company's Toughest Problems Are Its Greatest Advantage
Format
Hardcover
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1 Ratings • 5.0 of 5