Crossing the Chasm

The Digital Transformation Roadmap Rebuild Your Organization for Continuous Change

David L. Rogers

The Augmented Workforce

Cathy Hackl

Designed for digital

Jeanne W. Ross

Startup CXO

Matt Blumberg

The Social CEO

Damian Corbet

Marketing Rebellion The Most Human Company Wins

Mark W. Schaefer

Persuasive Copywriting

Andy Maslen

Digital Darwinism

Tom Goodwin

When Cultures Collide

Richard D. Lewis

Dual Transformation

Scott D. Anthony

Machine, Platform, Crowd

Andrew McAfee

Managing Transitions

William Bridges

The Second Machine Age

Erik Brynjolfsson

The Third Wave

Steve Case

Marketing 4.0: Moving from Traditional to Digital

Philip Kotler

Zone to Win

Geoffrey A Moore

The Art of the Start 2.0

Guy Kawasaki

Adaptive Marketing

Norman Johnston

Digital to the Core

Mark Raskino

Accelerate

John P. Kotter

The four steps to the epiphany

Steve Blank

Emarketing excellence

Dave Chaffey

The Innovator's Solution

Clayton M. Christensen

The End of Competitive Advantage

Rita Gunther McGrath

Leading Change

John P. Kotter

Innovation and entrepreneurship

John Bessant

groundswell

charlene li

Race Against The Machine

"Erik Brynjolfsson",

Profit from the Core

Chris Zook

Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers

Alexander Osterwalder

Change by Design

Tim Brown

The innovator's guide to growth

Scott Adams

The breakthrough company

Keith R.

The Brand Gap

Marty Neumeier

The Innovator's Dilemma

Clayton E. Cramer

When cultures collide : managing successfully across cultures

Richard D. Lewis

Making Change Irresistible: Overcoming Resistance to Change in Your Organization

Ken Hultman

The Change Masters

Rosabeth Moss Kanter