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Strategic Planning for Public Relations

Paperback • 2021 • English • 6. edition

Strategic Planning for Public Relations

By Ronald D. Smith

1 Ratings • 5.0 of 5

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About the book

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to appl...Show more

Business strategy
Entrepreneurship / Start-ups
Public relations

Book details

ISBN

9780367903848

Publisher

Routledge

Published year

2021

Language

English

Edition

6

Original title

Strategic Planning for Public Relations

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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