The 30 Day MBA in Marketing

Paperback • 2016 • 1. edition

The 30 Day MBA in Marketing

By Colin Barrow

0 Ratings • 0.0 of 5

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About the book

The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business ...Show more

Book details

ISBN

9780749474980

Publisher

Kogan Page Ltd

Published year

2016

Language

Edition

1

Original title

The 30 Day MBA in Marketing

Format

Paperback

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Reviews · 0

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