About the book
Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn't live in the sustainably successful products or services. The answer lives in those ...Show more
Book details
ISBN
9781491919019
Publisher
O'Reilly Media, Inc, USA
Published year
2015
Language
English
Original title
Badass: Making Users Awesome
Format
Paperback
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