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Badass: Making Users Awesome

Paperback • 2015 • English

Badass: Making Users Awesome

By Kathy Sierra

0 Ratings • 0.0 of 5

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About the book

Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn't live in the sustainably successful products or services. The answer lives in those ...Show more

Book details

ISBN

9781491919019

Publisher

O'Reilly Media, Inc, USA

Published year

2015

Language

English

Original title

Badass: Making Users Awesome

Format

Paperback

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