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Hardcover • 2014 • English
By Nir Eyal
1 Ratings • 5.0 of 5
About the book
How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products...Show more
Book details
ISBN
9781591847786
Publisher
PORTFOLIO
Published year
2014
Language
English
Original title
Hooked: How to Build Habit-Forming Products
Format
Hardcover
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Reviews · 0
1 Ratings • 5.0 of 5