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Strategic Marketing Management

Innbundet • 2017 • 1. utgave

Strategic Marketing Management

Av Richard Wilson

0 vurderinger • 0.0 av 5

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Om boken

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: Where are we now? - Strategic and marketing analysis Where do we want to be? - Strategic direction and strategy formulation How might we get there? - Strategic choice Which way is best? - Strategic evaluation How can we ensure arrival? - Strategic implementation and control This new revised and updat...Vis mer

Salgs- og markedsføringsledelse

Om boken

ISBN

9781138441224

Forlag

Taylor & Francis Ltd

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Strategic Marketing Management

Format

Innbundet

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