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Video Game Marketing

Pocket • 2016 • 1. utgave

Video Game Marketing

Av Peter Zackariasson, Mikolaj Dymek

0 vurderinger • 0.0 av 5

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Om boken

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn't just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.Video Game Marketing: A student textbook ...Vis mer

Salgs- og markedsføringsledelse

Om boken

ISBN

9781138812277

Forlag

Taylor & Francis Ltd

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

Video Game Marketing

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Kontakt selgeren etter levering.

Omtaler · 0

0 vurderinger • 0.0 av 5

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