Pocket • 2015 • 1. utgave

Transmedia Marketing

Name: Transmedia Marketing
SKU: 9780415716116
Price: 399.0 NOK
Availability: InStock
ISBN: 9780415716116

Av Anne Zeiser

0 vurderinger • 0.0 av 5

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Om boken

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top enter...Vis mer

Om boken

ISBN

9780415716116

Forlag

Taylor & Francis Ltd

Publiseringsår

2015

Språk

Utgave

Originaltittel

Transmedia Marketing

Format

Pocket

Frakt og retur

Frakt

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