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Handbook of Developments in Consumer Behaviour

Pocket • 2012 • Engelsk

Handbook of Developments in Consumer Behaviour

Av Victoria K. Wells, Gordon R. Foxall

0 vurderinger • 0.0 av 5

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Om boken

This Handbookexamines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbookstrives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioral ecology t...Vis mer

Om boken

ISBN

9781781953327

Forlag

Edward Elgar

Publiseringsår

2012

Språk

Engelsk

Originaltittel

Handbook of Developments in Consumer Behaviour

Format

Pocket

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