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How Cool Brands Stay Hot

Pocket • 2016 • 1. utgave

How Cool Brands Stay Hot

Av Joeri van den Bergh, Mattias Behrer

0 vurderinger • 0.0 av 5

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Om boken

WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as ...Vis mer

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Om boken

ISBN

9780749477172

Forlag

Kogan Page Ltd

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

How Cool Brands Stay Hot

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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