Pocket • 2010 • Engelsk

Brand society: How brands transform management and lifestyle

Name: Brand society
SKU: 9780521726900
Price: 200.0 NOK
Availability: InStock
Rating: 5 (4 reviews)
ISBN: 9780521726900

Av Martin Kornberger

4 vurderinger • 5.0 av 5

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Om boken

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these p...Vis mer

Økonomi, finans, næringsliv og ledelse

Næringsvirksomhet, administrasjon og ledelse

Om boken

ISBN

9780521726900

Publiseringsår

2010

Språk

Engelsk

Originaltittel

Brand society

Format

Pocket

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Omtaler · 0

4 vurderinger • 5.0 av 5

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