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Pocket • 2018 • 1. utgave
Av Michael Fetchko, Donald P. Roy, Kenneth E. Clow
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Om boken
Highly practical and engaging, Sports Marketing equips students with the skills, techniques and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been involved actively in the sports business. A wide range of examples from all levels of sports from around the world, as well as insider expert insights help tie what they learn strongly to practice, and assures them that the theory is relevant. New mate...Vis mer
Om boken
ISBN
9781138300910
Forlag
Taylor & Francis Ltd
Publiseringsår
2018
Språk
Utgave
1
Originaltittel
Sports Marketing
Format
Frakt og retur
Frakt
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0 vurderinger • 0.0 av 5