Fashion retailing

Pocket • 2019 • Engelsk

Fashion retailing: From Managing to merchandising

Av Dimitri Koumbis

0 vurderinger • 0.0 av 5

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Om boken

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguishe...Vis mer

Om boken

ISBN

9781350124813

Publiseringsår

2019

Språk

Engelsk

Originaltittel

Fashion retailing

Format

Pocket

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0 vurderinger • 0.0 av 5

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