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Myths of Marketing

Pocket • 2020 • 1. utgave

Myths of Marketing

Av Grant Leboff

0 vurderinger • 0.0 av 5

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Om boken

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most ...Vis mer

Innovasjon i næringslivet

Om boken

ISBN

9780749483913

Forlag

Kogan Page Ltd

Publiseringsår

2020

Språk

Utgave

1

Originaltittel

Myths of Marketing

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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