Nettbokhandelen for kjøp og salg av bøker.

Kom i gang

Lær å selge
Lær å kjøpe brukt
Kjøp pensumbøker
Logg inn eller registrer deg
Kjøp et gavekort
For forfattere

Kundeservice

Hjelp
Spor ordre
Brukervilkår
Personvernregler
Informasjonskapsler

Bookis

Om oss
Jobb hos oss!
Gi tilbakemelding
Sjangere

Kontakt oss

Rask levering med

Trygg betaling med

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

Norsk

Norge

Region er basert på IP-adresse

  1. Hjem
  5. Bedriftsøkonomi
  1. Hjem
  3. Sjangere
  7. Bedriftsøkonomi
In Search of Stupidity

Pocket • 2003 • Engelsk • 1. utgave

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters

Av Chapman, Merrill R. (Rick)

0 vurderinger • 0.0 av 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

Om boken

"In Search of Stupidity" is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no most of them did not work.Marketing wizard Richard Chapman takes readers on a h...Vis mer

Bedriftsøkonomi
Etikk og sosialt ansvar i næringslivet
Entreprenørskap

Om boken

ISBN

9781590591048

Forlag

Apress

Publiseringsår

2003

Språk

Engelsk

Utgave

1

Originaltittel

In Search of Stupidity

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

Returer

Kontakt selgeren etter levering.

Omtaler · 0

0 vurderinger • 0.0 av 5

Du vil kanskje også like

Invention and Innovation A Brief History of Hype and Failure

Invention and Innovation A Brief History of Hype and Failure

Vaclav Smil

The Geek Way The Radical Mindset That Drives Extraordinary Results

The Geek Way The Radical Mindset That Drives Extraordinary Results

Andrew McAfee

The Psychology of Stupidity

The Psychology of Stupidity

Jean-Francois Marmion

Loved How to Rethink Marketing for Tech Products

Loved How to Rethink Marketing for Tech Products

Martina Lauchengco

The Technology Fallacy How People Are the Real Key to Digital Transformation

The Technology Fallacy How People Are the Real Key to Digital Transformation

Gerald C. Kane

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Donald Miller

Rethinking Competitive Advantage New Rules for the Digital Age

Rethinking Competitive Advantage New Rules for the Digital Age

Ram Charan

Marketing made simple

Marketing made simple

Donald Miller

Marketing Rebellion The Most Human Company Wins

Marketing Rebellion The Most Human Company Wins

Mark W. Schaefer

Small data

Small data

Martin Lindstrom

Chutzpah & Chutzpah

Chutzpah & Chutzpah

Richard Myers

Chaos Monkeys Inside the Silicon Valley Money Machine

Chaos Monkeys Inside the Silicon Valley Money Machine

Antonio Garcia Martinez

The stupidity paradox

The stupidity paradox

Mats Alvesson

Praise For Small Data

Praise For Small Data

Martin Lindstrom

The Art Of Innovation

The Art Of Innovation

Tom Kelley

Mindless Why Smarter Machines are Making Dumber Humans

Mindless Why Smarter Machines are Making Dumber Humans

Simon Head

Do It! Marketing

Do It! Marketing

David Newman

Marketing High Technology

Marketing High Technology

William H. Davidow

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Seth Godin

You Are Not So Smart Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

You Are Not So Smart Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

David McRaney

Brilliant Mistakes

Brilliant Mistakes

Paul Shoemaker

Built to sell

Built to sell

John Warrillow

Buyology

Buyology

Martin Lindstrom

What Would Google Do?

What Would Google Do?

Jeff Jarvis

Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath

The Ten Faces of Innovation IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

The Ten Faces of Innovation IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

Tom Kelley

Buzzmarketing Get People to Talk about Your Stuff

Buzzmarketing Get People to Talk about Your Stuff

Mark Hughes

The big moo

The big moo

Seth Godin

The World's Stupidest Inventions

The World's Stupidest Inventions

Adam Hart-Davis

How Breakthroughs Happen The Surprising Truth about how Companies Innovate

How Breakthroughs Happen The Surprising Truth about how Companies Innovate

Andrew Hargadon

Dealers of Lightning Xerox PARC and the Dawn of the Computer Age

Dealers of Lightning Xerox PARC and the Dawn of the Computer Age

Michael A. Hiltzik

Marketing of High-Technology Products and Innovations

Marketing of High-Technology Products and Innovations

Jakki J. Mohr

The Inmates are Running the Asylum

The Inmates are Running the Asylum

Alan Cooper

The McKinsey Way

The McKinsey Way

Ethan M. Rasiel

The Innovator's Dilemma When New Technologies Cause Great Firms to Fail

The Innovator's Dilemma When New Technologies Cause Great Firms to Fail

Clayton M. Christensen

Success Secrets

Success Secrets

Mark H. McCormack

The Innovator's Dilemma

The Innovator's Dilemma

Clayton M. Christensen

The New New Thing

The New New Thing

Michael Lewis

The Dilbert Future

The Dilbert Future

Scott Adams