Pocket • 2006 • Engelsk

The Business Marketing Course: Managing in Complex Networks

Name: The Business Marketing Course: Managing in Complex Networks
SKU: 9780470034507
Availability: OutOfStock
ISBN: 9780470034507

Av David Ford

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Om boken

The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning. --Professor Ian F. Wilkinson, School of Mark...Vis mer

Om boken

ISBN

9780470034507

Forlag

JOHN WILEY SONS

Publiseringsår

2006

Språk

Engelsk

Originaltittel

The Business Marketing Course: Managing in Complex Networks

Format

Pocket

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