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© 2026 Bookis AS

English

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mob

Paperback • 2015 • English

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mob

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About the book

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate wi...Show more

Book details

ISBN

9781119070481

Publisher

John Wiley Sons

Published year

2015

Language

English

Original title

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mob

Format

Paperback

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