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Social Media Marketing Breakthroughs in Research and Practice

Hardcover • 2018 • 1. edition

Social Media Marketing Breakthroughs in Research and Practice

By Information Resources Management Association

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About the book

Defining the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume -- Role of social media in tourism / Vipin K. Nadda, Sumesh Singh Dadwal, Dirisa Mulindwa, Rubina Vieira -- Design and development of intelligent decision support prototype system for social media competitive analysis in fashion industry / Eric W.T. Ngai, S.S. Lam, J.K.L. Poon, Bin Shen, Karen K.L. Moon -- Strengths and limitations of social media analytics tools / Dr...Show more

Business communication and presentation

Sales and marketing

Book details

ISBN

9781522556374

Publisher

IGI Global

Published year

2018

Language

Edition

1

Original title

Social Media Marketing Breakthroughs in Research and Practice

Format

Hardcover

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Other versions

Social Media Marketing

Paperback · 2013

Social Media Marketing Emerging Concepts and Applications

Hardcover · 2018

Reviews · 0

0 Ratings • 0.0 of 5

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