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Hardcover • 2018 • 1. edition
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About the book
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing ...Show more
Book details
ISBN
9789811053221
Publisher
Springer Nature Singapore
Published year
2018
Language
Edition
1
Original title
Social Media Marketing Emerging Concepts and Applications
Format
Hardcover
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