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Strategic Planning for Public Relations

Paperback • 2017 • 1. edition

Strategic Planning for Public Relations

By USA) Smith Ronald D. (Buffalo State College

2 Ratings • 4.5 of 5

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About the book

Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the...Show more

Business strategy

Book details

ISBN

9781138282063

Publisher

Taylor & Francis Ltd

Published year

2017

Language

Edition

1

Original title

Strategic Planning for Public Relations

Format

Paperback

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Other versions

Strategic Planning for Public Relations

Strategic Planning for Public Relations

Hardcover · 2017

Reviews · 0

2 Ratings • 4.5 of 5

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