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Strategic Communication: An Introduction to Theory and Global Practice

Paperback • 2022 • English

Strategic Communication: An Introduction to Theory and Global Practice

By Jesper Falkheimer, Mats Heide

3 Ratings • 5.0 of 5

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About the book

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizatio...Show more

Communication studies
Society and Social Sciences
Media, entertainment, information and communication industries

Book details

ISBN

9780367769291

Published year

2022

Language

English

Original title

Strategic Communication: An Introduction to Theory and Global Practice

Format

Paperback

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Reviews · 0

3 Ratings • 5.0 of 5

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