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CEO Capital

Hardcover • 2002 • English • 1. edition

CEO Capital: A Guide to Building CEO Reputation and Company Success

By Gaines-Ross, Leslie

0 Ratings • 0.0 of 5

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About the book

The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company's prosperity, standing, and destiny. In CEO Capital, Dr. Gaines-Ross describes in practical terms the strategies to follow--and the obstacles to avoid--so that CEOs can enhance the reputation of their company during the five stages of their tenure. C...Show more

Business strategy
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9780471268079

Publisher

Wiley

Published year

2002

Language

English

Edition

1

Original title

CEO Capital

Format

Hardcover

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