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English

The Cult of the Luxury Brand

Paperback • 2015 • 1. edition

The Cult of the Luxury Brand

By Paul Husband, Radha Chadha

0 Ratings • 0.0 of 5

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About the book

The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury blo...Show more

Book details

ISBN

9781857886351

Publisher

John Murray Press

Published year

2015

Language

Edition

1

Original title

The Cult of the Luxury Brand

Format

Paperback

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