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Digital Makeover How L'Oreal Put People First to Build a Beauty Tech Powerhouse

Hardcover • 2021 • English • 1. edition

Digital Makeover How L'Oreal Put People First to Build a Beauty Tech Powerhouse

By Béatrice Collin, Marie Taillard

0 Ratings • 0.0 of 5

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About the book

Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside ...Show more

Book details

ISBN

9781119706106

Publisher

John Wiley & Sons

Published year

2021

Language

English

Edition

1

Original title

Digital Makeover How L'Oreal Put People First to Build a Beauty Tech Powerhouse

Format

Hardcover

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