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Six billion shoppers

Paperback • 2018 • English • 1. edition

Six billion shoppers: the companies winning the global e-commerce boom

By Erisman, Porter

1 Ratings • 5.0 of 5

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About the book

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business mod...Show more

E-commerce: business aspects

Book details

ISBN

9781509874774

Publisher

Macmillan

Published year

2018

Language

English

Edition

1

Original title

Six billion shoppers

Format

Paperback

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1 Ratings • 5.0 of 5

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