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Paperback • 2017 • 1. edition
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About the book
The most successful communication professionals are no longer just communication experts-they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic...Show more
Book details
ISBN
9781787438217
Publisher
Emerald Publishing Limited
Published year
2017
Language
Edition
1
Original title
Mastering Business for Strategic Communicators
Format
Paperback
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