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Mastering Business for Strategic Communicators Insights and Advice from the C-suite of Leading Brands

Hardcover • 2017 • 1. edition

Mastering Business for Strategic Communicators Insights and Advice from the C-suite of Leading Brands

By Matthew W. Ragas, Ron Culp

0 Ratings • 0.0 of 5

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About the book

The most successful communication professionals are no longer just communication experts—they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strateg...Show more

Business strategy

Book details

ISBN

9781787145047

Publisher

Emerald Group Publishing

Published year

2017

Language

Edition

1

Original title

Mastering Business for Strategic Communicators Insights and Advice from the C-suite of Leading Brands

Format

Hardcover

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Other versions

Mastering Business for Strategic Communicators

Mastering Business for Strategic Communicators

Paperback · 2017

Reviews · 0

0 Ratings • 0.0 of 5

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