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About the book
Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a b...Show more
Book details
ISBN
9781907794872
Publisher
LID Publishing
Published year
2015
Language
Edition
1
Original title
The Content Revolution
Format
Paperback
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