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The Elements of Content Strategy

Paperback • 2011 • English

The Elements of Content Strategy

By Erin Kissane

0 Ratings • 0.0 of 5

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About the book

Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.--Back cover.

Business studies: general
Business strategy
Business ethics and social responsibility

Book details

ISBN

9780984442553

Publisher

A Book Apart

Published year

2011

Language

English

Original title

The Elements of Content Strategy

Format

Paperback

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