Key account management : learning from supplier and customer perspectives

Selling and Sales Management

David Jobber

Strategy - an international perspevtice

Bob Adelman

Implementing Key Account Management

Dr Javier Marcos

Digital Marketing

Alan Charlesworth

Purchasing and Supply Chain Management

France) Johnsen Thomas E. (ESC Rennes School of Business

Malcolm McDonald on Key Account Management

Malcolm McDonald

Key Account Management

Peter Cheverton

Using MIS

David Abrahams

Supplier Relationship Management

Stephen Easton

Strategic Management

Robert MacIntosh

Project Management

Erik Baldwin

Emarketing excellence

Dave Chaffey

International Trade

John McLaren

Sales Force Management. Leadership, Innovation, Technology

Mark Allard-Will

Export Import Management

Justin Paul

Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status

Peter Cheverton

Marketing Management

Kotler Keller

Key Account Management i praktiken

Anette Fredriksson

Management Control Systems

Kenneth Abraham

Digital Marketing: Strategy, Implementation and Practice

Dave Chaffey,

Management Accounting; Information for decisi…

Anthony Absolom

Gaining and sustaining competitive advantage

Jaynal. Abedin

Exploring entrepreneurship practices and pers…

Richard Blundel

Customer Relationship Management concepts and technologies

Francis Buttle

Strategic Customer Service

John Thomas Aalstad

Strategic Brand Management

Kevin J. Delaney

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Jean-Noël Kapferer

Quality management, Organization, and Strateg…

James S. Ackerman

Customer Equity Management

Roland Ahlstrand

Management accounting for business

Colin Drury

PROJECT MANAGEMENT a Strategic planning approach

Paul Kock (De)

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale

Advanced management accounting

Robert S. Kaplan