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Strategic Management in the Media

Hardcover • 2016 • 1. edition

Strategic Management in the Media

By Lucy Kung

0 Ratings • 0.0 of 5

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About the book

'Kung's book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.'- Eli Noam, Columbia Business School'A landmark contribution to scholarship, Kung's excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media envi...Show more

Business strategy

Book details

ISBN

9781473929494

Publisher

SAGE Publications Ltd

Published year

2016

Language

Edition

1

Original title

Strategic Management in the Media

Format

Hardcover

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Other versions

Strategic Management in the Media

Strategic Management in the Media

Paperback · 2016

Reviews · 0

0 Ratings • 0.0 of 5

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