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© 2026 Bookis AS
English
Norway
Region is based on IP address
Fast delivery with
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 2008 • English
By Lucy Küng
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About the book
This book aims to provide a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one proves an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which...Show more
Book details
ISBN
9781412903134
Published year
2008
Language
English
Original title
Strategic Management in the Media - Theory to practice
Format
Paperback
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