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The Out-of-Home Immersive Entertainment Frontier

Paperback • 2014 • 1. edition

The Out-of-Home Immersive Entertainment Frontier

By Kevin Williams, Michael Mascioni

0 Ratings • 0.0 of 5

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About the book

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive Entertainment Frontier provides a 'state of play' exploration of the successes, the emerging new applications a...Show more

Book details

ISBN

9781472426956

Publisher

Taylor & Francis Ltd

Published year

2014

Language

Edition

1

Original title

The Out-of-Home Immersive Entertainment Frontier

Format

Paperback

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