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Paperback • 2014 • 1. edition
By Kevin Williams, Michael Mascioni
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About the book
Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive Entertainment Frontier provides a 'state of play' exploration of the successes, the emerging new applications a...Show more
Book details
ISBN
9781472426956
Publisher
Taylor & Francis Ltd
Published year
2014
Language
Edition
1
Original title
The Out-of-Home Immersive Entertainment Frontier
Format
Paperback
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