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Entertainment Science

Hardcover • 2018 • 1. edition

Entertainment Science

By Thorsten Hennig-Thurau, Mark B. Houston

6 Ratings • 4.8 of 5

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About the book

The entertainment industry has long been dominated by legendary screenwriter William Goldman's "Nobody-Knows-Anything" mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage - the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney's recent suc...Show more

Films, cinema
Music
Data science and analysis: general

Book details

ISBN

9783319892900

Publisher

Springer International Publishing AG

Published year

2018

Language

Edition

1

Original title

Entertainment Science

Format

Hardcover

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Reviews · 0

6 Ratings • 4.8 of 5

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