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Entertainment Science Data Analytics and Practical Theory for Movies, Games, Books, and Music

Paperback • 2019 • English • 1. edition

Entertainment Science Data Analytics and Practical Theory for Movies, Games, Books, and Music

By Thorsten Hennig-Thurau, Mark B. Houston

1 Ratings • 5.0 of 5

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About the book

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent suc...Show more

Media, entertainment, information and communication industries
Film, TV and Radio industries
Music industry

Book details

ISBN

9783030077334

Publisher

Springer International Publishing

Published year

2019

Language

English

Edition

1

Original title

Entertainment Science Data Analytics and Practical Theory for Movies, Games, Books, and Music

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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