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Blockbusters

Paperback • 2014 • 1. edition

Blockbusters

By Anita Elberse

1 Ratings • 5.0 of 5

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About the book

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a ...Show more

Book details

ISBN

9780571309221

Publisher

Faber & Faber

Published year

2014

Language

Edition

1

Original title

Blockbusters

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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