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How to Write a Marketing Plan

Paperback • 2019 • 1. edition

How to Write a Marketing Plan

By John Westwood

0 Ratings • 0.0 of 5

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About the book

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Fully updated for 2019, this 6th edition now features even more practical exercises, ...Show more

Sales and marketing

Book details

ISBN

9780749484835

Publisher

Kogan Page Ltd

Published year

2019

Language

Edition

1

Original title

How to Write a Marketing Plan

Format

Paperback

Shippping and returns

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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Other versions

How to Write a Marketing Plan

How to Write a Marketing Plan

Paperback · 2016

How to Write a Marketing Plan

How to Write a Marketing Plan

Hardcover · 2019

Reviews · 0

0 Ratings • 0.0 of 5

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