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How to Write a Marketing Plan

Paperback • 2016 • 1. edition

How to Write a Marketing Plan

By John Westwood

0 Ratings • 0.0 of 5

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About the book

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, H...Show more

Sales and marketing

Book details

ISBN

9780749475710

Publisher

Kogan Page Ltd

Published year

2016

Language

Edition

1

Original title

How to Write a Marketing Plan

Format

Paperback

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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Other versions

How to Write a Marketing Plan

How to Write a Marketing Plan

Paperback · 2019

How to Write a Marketing Plan

How to Write a Marketing Plan

Hardcover · 2019

Reviews · 0

0 Ratings • 0.0 of 5

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