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English

Paperback • 2016 • 1. edition
By John E. Gamble, Jr. Thompson Arthur A., Margaret A. Peteraf
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About the book
Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management con-cepts and its compelling collection of cases. The text presents a conceptually stro...Show more
Book details
ISBN
9781259546983
Publisher
McGraw-Hill Education
Published year
2016
Language
Edition
1
Original title
Essentials of Strategic Management: The Quest for Competitive Advantage
Format
Paperback
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