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Marketing of High-Technology Products and Innovations

Hardcover • 2000 • English

Marketing of High-Technology Products and Innovations

By Jakki J. Mohr

1 Ratings • 5.0 of 5

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About the book

Using a systematic approach grounded in empirical research, this text provides a framework for making marketing decisions in a high-tech environment. It covers such industries and contexts as telecommunications, information technology, biotechnology, and consumer electronics.

Business ethics and social responsibility

Entrepreneurship / Start-ups

Book details

ISBN

9780130136060

Publisher

Prentice Hall

Published year

2000

Language

English

Original title

Marketing of High-Technology Products and Innovations

Format

Hardcover

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Reviews · 0

1 Ratings • 5.0 of 5

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