Paperback • 1999 • English

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Name: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
SKU: 9780066620022
Availability: OutOfStock
ISBN: 9780066620022

By Geoffrey A. Moore, Regis McKenna

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About the book

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Economics, Finance, Business and Management

Technology, Engineering, Agriculture, Industrial processes

Computing and Information Technology

Book details

ISBN

9780066620022

Published year

1999

Language

English

Original title

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Format

Paperback

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